Is Your New Product Pipeline a Tunnel or a Funnel?
Developing winning new products requires tough Go/Kill decision points. Also known
as Gates - these are the points where business opportunities are evaluated, hard
choices are made and projects really do get killed.
Yet many companies have too many new product projects and not enough resources to
do them well - leading to difficulties in seeing the real winners, wasted resources,
and significant delays to market.
You can learn more about how to develop an effective new product pipeline - and
accelerate commercialization of your best projects - by attending this LIVE Webinar
with Dr. Robert Cooper.
Chock-full of real examples from a diverse client history and rich content derived
from research-based best practices, this is the Webinar you won’t want to miss.
Attend the interactive “Gates with Teeth” Webinar, led by
Dr. Cooper, and learn:
- How to yield good decisions and sound resource allocations... to the right
projects
- How to optimize your gates -- and accelerate product innovation
- How to enable Project Teams to move good projects forward to rapid and
successful commercialization
- What makes an effective gatekeeping team - and why gatekeepers’ roles
and responsibilities are critical - plus the value of scorecards and decision
criteria
One of the most influential innovation thought leaders in the business world
today, Dr. Cooper pioneered the original research that led to many groundbreaking
discoveries, including the Stage-Gate® Idea-to-Launch process,
now implemented by almost 80% of North American companies.
- The “Gatekeeper Rules of Engagement” slides
- A sample Scorecard
- Action items you can begin to use immediately
- Download the PowerPoint presentation
“As go the gates,
so goes the process.”
— Dr. Robert Cooper,
‘The World’s Top Innovation Management Scholar’ |
Who should attend?
- Executives
- Senior Managers
- Product Managers
- Marketing and Sales personnel
- Cross-functional team members
- Anyone involved in new product development
About Dr. Robert Cooper
Dr. Robert G. Cooper is one of the most influential innovation thought leaders
in the business world today. He pioneered the original research that led to
his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch
Process. Now implemented by almost 80% of North American companies, it is considered
to be one of the most important discoveries in the field of innovation management.
He has spent more than 30 years studying the practices and pitfalls of 3,000+
new product projects in hundreds of companies and has assembled the world’s
most comprehensive research on the topic. His presentations and practical consulting
advice have been widely applauded by corporate and business event audiences
throughout the world making him one of the most sought-after speakers.
A prolific author, he has published more than 100 academic articles and eleven
books, including the best selling Winning at New Products, 3rd Edition. He
is the recipient of numerous prestigious awards including the Crawford Fellow
from the Product Development and Management Association (PDMA) and the Maurice
Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a
Professor Emeritus of Marketing and Technology Management at the Michael G.
DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished
Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State
University in Pennsylvania, USA.
About Stage-Gate Inc.
Stage-Gate Inc. is the world's leading full-service provider of solutions which
enable organizations to improve their Product Innovation and Portfolio Management
capabilities. A globally recognized and trusted brand, Stage-Gate Inc. accelerates
client success with strategic advisory and transformation services, leading-edge
products, best-selling publications, first-rate seminars and Stage-Gate® certification.
Clients include more than 5000 organizations of all sizes across all industries.
Cancellations
If cancelled 5 days prior to the event, customer will be refunded $129
less a $50 administrative fee. If cancelled within 5 days of the event,
customer will receive a copy of the event.
Your Satisfaction is Guaranteed
At Stage-Gate Inc., we guarantee the quality of our Executive Webinars.
Your satisfaction is 100% guaranteed. It’s that simple. |
