Gates with Teeth: Implementing Effective Governance In New Product Development
Robert. G. Cooper

Is Your New Product Pipeline a Tunnel or a Funnel?

Screening, evaluating and deciding which new product projects to invest in is one of the most difficult business activities a company undertakes. Numerous research studies confirm that most companies have miserable track records – failing at product innovation 50% of the time.

Many companies simply have too many new product projects underway and not enough resources, leading to difficulties in selecting the real winners, wasted resources and significant delays to market.

Learn how to improve your gate meetings and accelerate the commercialization of your best projects. In this on-demand webinar Dr. Cooper delivers rich content from 25 years of award-winning research as well as numerous real examples from his diverse client base. Every executive involved in making Go/Kill new product investment decisions can benefit from viewing this webinar.

Accelerate Commercialization Of Your Best Projects

• Learn how to yield good decisions and sound resource allocations… to the right projects
• Discover how to optimize your gates - and accelerate product innovation
• Learn how to enable Project Teams to move good projects forward to rapid and successful commercialization
• Understand what makes an effective gatekeeping team
• Learn why gatekeepers' roles and responsibilities are critical
• Discover the value of scorecards and decision criteria

A ‘Must See’ For People In These Roles:

• Business executives responsible for leading product innovation performance results
• Managers responsible for implementing new product/new revenue generation
• Process Managers responsible for facilitating gate meetings
• People responsible for contributing new product ideas and leading projects
• Technology development managers, project leaders and team members
• Portfolio Managers responsible for optimizing value

Key Topics:

• The governance model for new product development
• Seven reasons why we do not kill projects
• Seven requirements for ‘Gates with Teeth’
• Understanding who the Gatekeepers (decision makers) are
• Five key roles of the Gatekeepers
• Understand what makes a good Gatekeeper
• Effective Gate meetings
• Sample evaluation criteria and anchor descriptions
• Ten ways to ruin a Gate meeting

Purchase A Corporate License And Empower Your Entire Decision-Making Team

Do you have a need for multiple people to view the ‘Gates with Teeth: Implementing Effective Governance in New Product Development’ webinar? If so, order a corporate license which offers unlimited use.

Included with the corporate license:

• 50 minute webinar
• 75 minute Q&A
• PDF of the presentation slides
• A CD as a permanent reference

Stretch your training budget – train your entire decision-making team on the critical topic, effective gatekeeping.

$2495 US

Gatekeeping Performance Improvement Services

• Do you want ‘Gates with Teeth’ but need advice on how to approach it?
• Are your Gatekeepers in need of additional coaching from Stage-Gate?
• Would you like to arrange a tailored, in-house Gatekeeper Workshop?
• Would you like an independent review of the effectiveness of your gate meetings?

If so, please contact solutions@stage-gate.com for additional support

About the Author

Dr. Robert Cooper

Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled the world’s most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers. A prolific author, he has published more than 100 academic articles and eleven books, including the best selling Winning at New Products, 3rd Edition. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor Emeritus of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA.