How does your company invest your R&D and product innovation resources?

Product Innovators win in the long run by optimizing their R&D investments with a new product strategy, selecting the right new product projects and achieving an ideal balance of projects. Portfolio Management for New Products helps you understand how winning companies manage their R&D portfolios. Learn how to steer your company’s R&D investment to achieve a higher return.

This ground breaking book is the result of years of pioneering research by Dr. Cooper, Dr. Edgett and Dr. Kleinschmidt. It is full of practical examples from real companies combined with the authors’ analysis of the various approaches. It illustrates the subtle but important differences between the traditional methods of portfolio management for investments and projects versus the new approaches for the complex world of new products.

• Learn how to maximize the value of your portfolio of new products
• Discover the impact effective portfolio management has on new product performance
• Learn how to balance a portfolio and align it with your new product strategy
• Discover how to implement a world-class portfolio management process
• Benefit from the numerous examples and samples of real company valuation models, charts and metrics.

A ‘Must Read’ for people in these roles:

• Business executives responsible for leading product innovation performance results
• Senior executives responsible for R&D resource allocation
• Executives and senior managers responsible for innovation performance.

Keywords: portfolio management, new products, charts, diagrams, Stages, benchmarks, idea-to-launch system, new product development, Stage-Gate^®, metrics, portfolio value maximization, business case, business analysis, project selection, portfolio reviews, Gates, resource allocation, return on investment, implementation, strategy, valuation, decisions, financial analysis, financial models, portfolio balance, risk management, strategic alignment, prioritization.

Key Topics:

• Why portfolio management is essential to product innovation success
• The major challenges associated with portfolio management
• Requirements for effective portfolio management
• What top performing companies do to drive higher value portfolios
• Strategic, operational and tactical methods for managing your portfolio
• The critical link between the portfolio and businesses strategy
• Valuation and scoring methods, best practice charts and decision guides
• Strategic allocation of resources
• Making portfolio management work for your organization.

Companies referenced: Guinness, Unilever, AT&T, Thompson Corporation, Hallmark, Motorola, Heinz, Kodak, ExxonMobil Chemical, DuPont, Allied Signal-Honeywell, Chempro, Caterpillar, English China Clay, Hewlett Packard, NCR, Pfizer, Telenor, Rohm and Haas, Celanese.

About the Authors

Dr. Robert Cooper

Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled the world’s most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.

A prolific author, he has published more than 100 academic articles and eleven books, including the best selling Winning at New Products, 3rd Edition. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor Emeritus of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA.

Dr. Scott Edgett

Dr. Scott J. Edgett is internationally recognized as one of the world’s top experts in product innovation and is the pioneer of portfolio management for product innovation. He is a high profile speaker and sought-after executive advisor on product innovation. Dr. Edgett has extensive experience advising large multinational clients in a variety of industries, principally focusing on issues affecting innovation leadership and capability. He is credited with helping business executives and innovation professionals successfully implement world-class innovation processes that have generated outstanding results. His speaking engagements and professional work have taken him around the globe to work with some of the world’s best innovators and companies among the Fortune 1000.

Dr. Edgett is Chief Executive Officer and co-founder, with Dr. Robert G. Cooper, of both Product Development Institute and Stage-Gate International. He has spent more than 20 years researching and developing innovation best practices and working with organizations in product innovation. He is a prolific author having coauthored six books including the popular ‘Portfolio Management for New Products, 2nd Edition’ and has published more than 60 academic articles. Dr. Edgett is a former Professor of the Michael G. DeGroote School of Business, McMaster University in Ontario and is a Faculty Scholar at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA.