The Innovation Diamond and the Four Points of New Product Performance
- Learn what distinguishes the top performers from the rest
- Discover how to create the right climate and culture for product innovation
- Learn to chart a comprehensive strategy for product innovation
- Pick winning new products to maximize the return from an R&D investment
portfolio
- Discover what leaders do to drive their business to optimal results in product
development
- Implement an effective Idea-To-Launch Stage-Gate Process.
A ‘Must Read’ for people in these roles:
- Senior executives and leadership teams responsible for product innovation performance
results
- Senior managers in business strategy, R&D, new product marketing and operations
management fields.
Ensure your leadership team is on the same page – order a copy for each executive
Keywords: senior management role, product
leadership, critical success factors, resource allocation, Stage-Gate®, process,
Innovation Diamond™, climate and culture for innovation, leadership, voice
of customer research and techniques, market orientation, gates, gate meetings, product
innovation strategy, idea-to-launch system, gatekeeping, customer, competitive analysis,
innovation performance, go/kill decisions, new product strategy, scoring models,
product innovation, portfolio management, portfolio reviews, resource allocation,
quality of execution.
Key Topics:
- How to chart a Product Innovation and Technology Strategy
- Aligning your portfolio of projects with your Product Innovation and
Technology Strategy
- Building best practices into your Idea-To-Launch Process to achieve
a competitive advantage
- How Senior Executives can foster a climate and culture that encourages
innovation
- Numerous tools that leading companies use that can be adapted and
applied at your company.
Companies referenced: Apple Computers, Canon, Microsoft, Nokia, Procter & Gamble,
GM, Honeywell, IBM, Cheskin and Finch, Chrysler, Kraft Foods, Mannington Flooring,
Dow Corning, Guinness, Dupont, El Paso, 3M, Transition Optical, EXFO Electro-Optical
Engineering Inc., Bausch & Lomb, Black and Decker, ExxonMobil Chemical, Fluke
Corporation, GlaxoSmithKline, Hewlett Packard, Intel, Chempro, ITT Industries,
Kodak, Masonite Corporation, Mega Bloks.
About the Author
Dr. Robert Cooper
 Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled the world’s most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.
A prolific author, he has published more than 100 academic articles and eleven books, including the best selling Winning at New Products, 3rd Edition. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor Emeritus of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA.
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