The Complete Guide to Product Innovation Performance Benchmarks
- Discover the latest performance metrics used to distinguish the top Product Innovation
performers at the business unit level
- Uncover the most popular metrics being used by companies to portray product innovation
performance
- Learn which product innovation practices have been identified as the ‘true’ drivers
of performance, across all industries
- Understand how the key performance drivers ‘link’ together
to form the ultimate Product Innovation Program
- Explore 5 in-depth case studies of top performing companies.
A ‘Must Read’ for people in these roles:
- Business executives responsible for leading product innovation performance
results and improvement initiatives
- Managers responsible for implementing new product/new revenue generation systems
- Product Innovation Process Managers.
This is a Must-Have Resource for every Business Library
Keywords: best performers, benchmark, business
performance, product innovation, new product, success/fail rates, idea-to-launch
system, time to market, new product development, superior products, critical success
factors, performance drivers, voice of customer, up front homework, product advantage,
product definition, market research, product launch, market information, performance
metrics, product innovation strategy, portfolio management, best practices, senior
management practices, leadership, resource allocation, return on investment, new
product research, team accountability.
Key Topics:
- A Review of Product Innovation Performance Achieved by Top Performing
Businesses
- Best Practices in New Product Strategy and Metrics
- Idea-to-Launch Product Innovation Processes and Practices
- Voice of Customer and Market Orientation
- The Role of Product Definition and Product Advantage
- Resource Allocation and Portfolio Management – New Approaches
- Climate, Culture and Leadership Needed for Successful Product Innovation
- Summary of Research Findings – What Makes Winners
- Recommendations – Putting the Pieces of the Puzzle Together
- Improving the Use and Application of Metrics in Product Innovation
- Six Major Themes to Manage for Superior Performance Results
- Five In-Depth Case Studies:
- Air Products and Chemicals Inc.
- Bausch & Lomb
- EXFO Electro-Optical Engineering Inc.
- ExxonMobil Chemical Company
- Kraft Foods Inc.
About the Research:
The research contained in this study was undertaken jointly by subject matter
experts Dr. Cooper and Dr. Edgett and leaders in benchmarking, American Productivity
and Quality Center (APQC). The study focused on:
- Qualitative Research conducted via site visits, interviews and meetings
with 5 best practice companies and,
- Quantitative Research conducted via a detailed questionnaire measuring
113 key variables related to product innovation performance on 105 business
units.
The quantitative sample of 105 business units spanned a variety of industries
including: Manufacturing, Telecommunications, Services, Health Care, Financial,
Insurance, Non-Profit and more.
In-Depth Case Studies: Air Products and Chemical
Inc. (Chemical Group), Bausch & Lomb,
EXFO Electro-Optical Engineering Inc., ExxonMobil Chemical Company, Kraft Foods
Inc.
About the Authors
Dr. Robert Cooper
 Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled the world’s most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.
A prolific author, he has published more than 100 academic articles and eleven books, including the best selling Winning at New Products, 3rd Edition. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor Emeritus of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA.
Dr. Scott Edgett
 Dr. Scott J. Edgett is internationally recognized as one of the world’s top experts in product innovation and is the pioneer of portfolio management for product innovation. He is a high profile speaker and sought-after executive advisor on product innovation. Dr. Edgett has extensive experience advising large multinational clients in a variety of industries, principally focusing on issues affecting innovation leadership and capability. He is credited with helping business executives and innovation professionals successfully implement world-class innovation processes that have generated outstanding results. His speaking engagements and professional work have taken him around the globe to work with some of the world’s best innovators and companies among the Fortune 1000.
Dr. Edgett is Chief Executive Officer and co-founder, with Dr. Robert G. Cooper,
of both Product Development Institute and Stage-Gate International. He has spent
more than 20 years researching and developing innovation best practices and working
with organizations in product innovation. He is a prolific author having coauthored
six books including the popular ‘Portfolio Management for New Products, 2nd
Edition’ and has published more than 60 academic articles. Dr. Edgett is a
former Professor of the Michael G. DeGroote School of Business, McMaster University
in Ontario and is a Faculty Scholar at the Institute for the Study of Business
Markets (ISBM) at Penn State University in Pennsylvania, USA.
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