The Complete Guide on Ideation
- Understand and compare top new product ideation methods
- Implement an effective idea generation system
- Learn how to create innovation strategies and roadmaps that drive
results
- Link your idea generation system to your Idea-To-Launch Process
- Learn how leading companies generate breakthrough new products.
A ‘Must Read’ for people in these roles:
- Business executives responsible for leading product innovation performance
results
- Managers responsible for implementing new product/new revenue generation systems
- Cross-functional product innovation teams
- People responsible for contributing new product ideas
- Technology development managers, project leaders and team members.
Tap into your internal talent – order a copy for
every employee
Keywords: ideas, new products, idea capture,
idea management system, external idea source, new platform development, Product and
Technology Roadmap, idea screening, Discovery Stage, internal idea source, brainstorming,
open innovation, crowd-sourcing, anthropology, ethnographic research, customer needs,
voice of customer, gates, Innovation
Diamond™, new product development, disruptive technologies, strategic arenas,
strategic buckets, roadmaps, technology development.
Key Topics:
- Objective, unbiased evaluation of top ideation methods used by leading companies
- How to establish a strategic Discovery Stage including Product and Technology
Roadmaps
- How to screen new ideas for winners with the latest idea scoring techniques
- What peripheral vision is and how to use it to dodge technical and environmental
threats
- Concrete and actionable ways to encourage creative thinking from employees
- How to capture ideas from traditional, proven sources and unexpected external
sources
- Accelerate time to market by linking idea capture systems to Idea-To-Launch Process
- Generating ideas for fundamental research, technology developments and platforms.
Companies referenced: Toyota, Xerox, Philips,
Polaroid, Kodak, Lego, Exxon Mobil Chemical, 3M, Apple, Sharp, Siemens, Hoechst
Celanese, IBM, AT&T, Mattel, Chrysler,
Motorola, NASA, Dell, Disney, Microsoft, Nissan, Dow Chemical, D. Swarovski & Co.,
DuPont, Michelin, Nokia, Emerson Electric, Fluke, Gore-Tex, Guiness, Innocentive,
Johnson & Johnson, Johnsonville Sausage, Cisco, Kraft Foods, Lockheed, Corel,
Lucent Technologies, Merck, Olay, P&G, Pfizer, Goulds Pumps, Pratt & Whitney,
RIM, Rohm and Haas, Eli Lilly, Saint-Gobain, Schwartz, Sun Microsystems, Air Products,
Kennametal, Kimberly-Clark, Clorox.
About the Authors
Dr. Robert Cooper
 Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled the world’s most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.
A prolific author, he has published more than 100 academic articles and eleven books, including the best selling Winning at New Products, 3rd Edition. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor Emeritus of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA.
Dr. Scott Edgett
 Dr. Scott J. Edgett is internationally recognized as one of the world’s top experts in product innovation and is the pioneer of portfolio management for product innovation. He is a high profile speaker and sought-after executive advisor on product innovation. Dr. Edgett has extensive experience advising large multinational clients in a variety of industries, principally focusing on issues affecting innovation leadership and capability. He is credited with helping business executives and innovation professionals successfully implement world-class innovation processes that have generated outstanding results. His speaking engagements and professional work have taken him around the globe to work with some of the world’s best innovators and companies among the Fortune 1000.
Dr. Edgett is Chief Executive Officer and co-founder, with Dr. Robert G. Cooper,
of both Product Development Institute and Stage-Gate International. He has spent
more than 20 years researching and developing innovation best practices and working
with organizations in product innovation. He is a prolific author having coauthored
six books including the popular ‘Portfolio Management for New Products, 2nd
Edition’ and has published more than 60 academic articles. Dr. Edgett is a
former Professor of the Michael G. DeGroote School of Business, McMaster University
in Ontario and is a Faculty Scholar at the Institute for the Study of Business
Markets (ISBM) at Penn State University in Pennsylvania, USA.
|
