Fast, Reliable Evaluation

Benchmarker is the most trusted and reliable evaluation of your company’s product innovation processes and practices. Designed by the world’s leading experts in product innovation, Dr. Robert G. Cooper and Dr. Scott J. Edgett, it benchmarks your company versus a continuously updated database of 3,500+ new product launches. The analysis is applicable to companies of all sizes and across all industries where successful product innovation is a strategic priority. Leverage Benchmarker to:

• Drive better business results by implementing the right improvements sooner
• Gain buy-in from tough critics by leveraging a highly credible ‘case for change’
• Save time researching and identifying cross-industry best practices in product innovation.

Sample Charts: Click here to enlarge graphic

√ Fact-Based √ Credible √ Customized

Receive your results immediately! The entire process is completed online at your convenience. Your instant results include:

• 28 pages of charts, benchmark comparisons and descriptions of best practices
• Specific analysis results in three key areas:
  

1. Strategic – How well does the leadership address the strategic requirements for successful portfolio management?
2. Operational – Are the necessary business processes and systems in place to drive consistent results?
3. Tactical Implementation – Are key practices and processes executed with high quality?
   
   
• Just-in-time performance improvement tips are provided for each best practice analyzed
• Description of research design and origin of the world’s largest innovation database
• Synopsis of Benchmarker’s research leaders’, Dr. Robert G. Cooper and Dr. Scott J. Edgett’s, extensive work in product innovation which has made them the world’s top product innovation scholars.

Unique Benefits

Avoid launching costly improvement initiatives that result in little or no impact on your business performance.

• Compare your current practices against proven best practices
• Discover opportunities to make meaningful product innovation program improvements
• Identify root-cause performance problems
• Confirm the components of your innovation program which should be preserved
• Benchmark your performance against top performing companies
• Achieve understanding and buy-in to improvement recommendations
• Use the credible, unbiased report to gain approval for improvement recommendations.

Easy-to-Use Evaluations

Benchmarker is fast and easy-to-use. Designed for busy executives, the entire process from placing your order to downloading your results is conducted securely online and at your convenience.

Answer the Questionnaire. Visit the secure URL website emailed to you after your purchase and complete the questionnaire. The questionnaire captures your point of view on your company’s practices and performance. Run the Analysis. Immediately upon submitting your completed questionnaire, you can run the analysis. It will take a few minutes as it is comparing your results against the database of 3,500+ new product launches. It is producing your customized report. Review your Report. Download your report to keep as a permanent record. Take Action! Use the report to create a case for change Focus your scarce resources on the best opportunities for improvement.