Winning At New Products: Achieving
New Product Success with Best Practices
Led by Dr.
Robert G. Cooper
Develop Superior New Products
that Win in the Marketplace
- Conceive, develop and launch winning new products – faster
- Improve your success rate by adopting practices that work – learn what
the top innovators already know
- Focus your development efforts with proper project selection and effective project
teams
- Avoid costly missteps and false starts by getting it right the first time
- Benefit from the wisdom of our seminar leader, Dr. Cooper, who created the Stage-Gate
Process and has designed the product innovation process for thousands of companies.
Attend This Seminar and Benefit from These Key Deliverables
Stage-Gate® works because a significant number of proven practices
are built in – completing the right amount of upfront homework, building in
the voice of customer, making the tough go/kill decisions and so on. Understand what
truly drives world-class performance – the 10 critical success factors – and,
the most effective and efficient way to organize the many best practices into a system
that helps you to be successful.
- Learn what the world-class Stage-Gate Process is and why it drives superior new
product performance – how it was discovered, the principles, the research
behind it and its proven track record
- Discover 10 drivers of new product success –product innovation practices
that separate winners from losers
- Learn what an authentic Stage-Gate Product Innovation Process should look like – a
comprehensive review from idea to launch with special focus on unpublished details
- Understand the 5 Stages – purpose of each stage, activities, roles and
responsibilities, worksheets and how they should work
- Understand the 5 Gates – purpose of each gate, deliverables, roles and
responsibilities, scorecards, decision criteria and how they should work - receive
sample scorecard
- Learn how to scale the Stage-Gate Process to fast-track projects
- Discover what IPD, VOC and PLR are and why the world’s best performers
master these capabilities
- Receive 4 role descriptions –process manager, gatekeeper, project leader
and team member
- Learn why a few, but meaningful, metrics are recommended to monitor your progress
- Discover how to organize for NPD – resources, cross-functional teams, climate,
and leadership
A ‘Must Attend’ for People in These Roles
- Business executives responsible for leading product innovation performance results
- Managers responsible for implementing new product/new revenue generation systems
- Product, Marketing, Engineering and Manufacturing/Operations Managers
- Process managers, project leaders and team members
- Cross functional product innovation teams
- Champions of change and new organization initiatives.
Benefits of Team Attendance
If you can bring colleagues to the event, so much the better… this initiative
requires a team effort and it’s always good to have a small team, rather than
just one person, to implement what’s been learned. Inquire about our Team Discounts
- call Valerie Sather at +1-905-304-8797 or by email at valerie.sather@stage-gate.com.
Register Now - Don’t Miss Out
For more information, please contact Valerie Sather at valerie.sather@stage-gate.com
1st Delegate $995 US
Each Additional Delegate $895 US
Registration Includes:
- Continental breakfast, lunch and refreshments
- Complimentary networking cocktail reception
- Comprehensive seminar manual to serve as a permanent reference.
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A FREE copy of Cooper and Edgett’s
latest book on Product Innovation |
Hotel Reservations
TBA
Still Have Questions?
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Not sure if this seminar is right for you?
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Want to accelerate your results by training the entire team?
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Want to bring this seminar onsite to your company?
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Unable to find a topic that matches your training needs?
Contact Valerie Sather at +1-905-304-8797 or by email valerie.sather@stage-gate.com for
seminar information and group discounts.
Cancellation Policy
Should you be unable to attend for any reason, please inform us in writing no later
than ten business days prior to the seminar start date for a credit voucher for
the full amount. If you prefer, a full refund less a $200 US non-refundable deposit
will be issued. No refunds or credits will be given for cancellations received
within ten business days of the event.
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Receive credits toward your NPDP certification through the
PDMA |
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