Generating Breakthrough New Product Ideas: Feeding
the Innovation Funnel
Led by Dr. Robert G.
Cooper
For more information, please contact Valerie Sather at valerie.sather@stage-gate.com
Inspire and Achieve Game-Changing Product Innovation
- Save time researching and evaluating idea generation techniques
- Learn the pros and cons of the best idea generation techniques and methods
- Save time designing idea capture and handling systems
- Reallocate scarce resources and money otherwise wasted on poor ideas
- Learn what a product roadmap is and how it can be used to drive winning new
products.
Attend This Seminar and Benefit from These Key Deliverables
Learn customer proven methods for generating breakthrough
new product ideas and project selection techniques that will enable you to pick
the winners. You’ll gain insights into creating the right climate and culture
to help manage the front end for results without suppressing creativity.
- Discover the importance of developing a Product Innovation Strategy and creating
a Product Roadmap to Guide Ideation
- Learn proven Voice of Customer methods you can use to translate ideas into
profitable product concepts
- Discover popular methods to generate ideas inside your organization
- Learn how to identify game-changing new product ideas
- Receive scorecards for the front-end of your product innovation process
- Discover proven, research-validated criteria you should use to evaluate ideas
- Learn how to determine if your discovery process is generating profitable products
- Discover the essentials of a high impact idea capture, development and handling
system
- Understand the critical role that metrics play and which ones to track
- Select the right ideas and big winners to move forward in your development
pipeline.
A ‘Must Attend’ for People in These Roles
- Business executives responsible for leading product innovation performance
results
- Managers responsible for implementing new product/new revenue generation systems
- Cross-functional product innovation teams
- People responsible for contributing new product ideas
- Technology development managers, project leaders and team members.
Benefits of Team Attendance
If you can bring colleagues to the event, so much the better… this initiative
requires a team effort and it’s always good to have a small team, rather
than just one person, to implement what’s been learned. Inquire about our
Team Discounts - call Valerie Sather at +1-905-304-8797 or by email at valerie.sather@stage-gate.com.
Register Now - Don’t Miss Out
For more information, please contact Valerie Sather at valerie.sather@stage-gate.com
1st Delegate $1995 US
Each Additional Delegate $1795 US
Registration Includes:
- Continental breakfast, lunch and refreshments
- Complimentary networking cocktail reception
- Comprehensive seminar manual to serve as a permanent reference.
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A FREE copy of Cooper and
Edgett’s latest book on Product Innovation |
Still Have Questions?
- Not sure if this seminar is right for you?
- Want to accelerate your results by training the entire team?
- Want to bring this seminar onsite to your company?
- Unable to find a topic that matches your training needs?
Contact Valerie Sather at +1-905-304-8797 or by email valerie.sather@stage-gate.com for
seminar information and group discounts.
Cancellation Policy
Should you be unable to attend for any reason, please inform us in writing no later than ten business
days prior to the seminar start date for a credit voucher for the full amount. If you prefer, a full
refund less a $200 US non-refundable deposit will be issued. No refunds or credits will be given for
cancellations received within ten business days of the event.
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Receive credits toward your NPDP certification through the
PDMA |
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