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Authoritative Product Innovation Publications

Advance your awareness and understanding of the world's most effective product innovation practices. Best-selling authors and world renowned innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, translate their highly acclaimed collection of research and experience into this executive series of publications.

Winning at New Products Book Cover
New Product Development: Process Benchmarks and Performance Metrics
  • Assess your product development performance using the latest innovation indicators
  • Improve your innovation program by learning the practices and methods of top performing innovators

Now Available!

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Product Innovation and Technology Strategy
Winning at New Products:
Creating Value Through Innovation,
4th Edition
  • Achieve successful product innovation with the ultimate guide to new product development
  • Learn how to successfully launch new projects using Stage-Gate: the most widely used idea-to-launch product innovation system

Now Available!
Buy Now Learn More $395.00 US
Buy Now Learn More $29.99 US
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Product Innovation and Technology Strategy
Product Innovation and Technology Strategy
  • Uncover the essential elements of a product innovation strategy
  • Discover the critical link between your product innovation strategy and portfolio management.
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Successful Product Innovation: A Collection of Our Best
Successful Product Innovation: A Collection of Our Best
  • Manage the four drivers
    of succesful product innovation
  • Learn the processes and methods that enable improved performance.
Buy Now Learn More $34.95 US
Buy Now Learn More $34.95 US
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Generating Breakthrough New Product Ideas  Book Cover
Generating Breakthrough New Product Ideas
  • Create a steady stream of breakthrough new product ideas
  • Transform your organization into an innovation machine.
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Lean, Rapid and Profitable New Product Development Book Cover
Lean, Rapid and Profitable New Product Development
  • Increase product innovation productivity using NexGen™ Stage-Gate®
  • Implement the seven principles of lean product development.

Buy Now Learn More $34.95 US
Buy Now Learn More $29.95 US
Portfolio Management for New Products Book Cover
Portfolio Management for New Products, 2nd Edition
  • Discover techniques to measure and optimize your portfolio investment
  • Design a world-class portfolio management process.
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Product Development for the Service Sector Book Cover
Product Development for the Service Sector
  • Tailor the Stage-Gate Process to new service development
  • Apply discipline to new service launches and accelerate time to market.
Buy Now Learn More $44.00 US
Buy Now Learn More $39.95 US
Product Leadership: Pathways to Profitable Innovation Book Cover
Product Leadership: Pathways to Profitable Innovation, 2nd Edition
  • Lead your company to successful growth through product innovation
  • Discover the power behind the Innovation Diamond™.


Buy Now Learn More $29.95 US

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