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Confirm whether your company has a robust
Idea-To-Launch Process with the potential to drive the development of a steady stream
of winning new products.
Specialized evaluation focuses on quality of your Idea-To-Launch Process and its execution
Real-time results in a 32 page executive summary
Analysis covers 18 proven drivers of a successful process including: idea and
project screening, key activities and decision-making.
$295 US
Fast, Reliable Evaluation
Benchmarker is the most trusted and reliable evaluation of your company’s
product innovation processes and practices. Designed by the world’s
leading experts in product innovation, Dr. Robert G. Cooper and Dr. Scott J. Edgett,
it benchmarks your company versus a continuously updated database of 3,500+ new
product launches. The analysis is applicable to companies of all sizes and
across all industries where successful product innovation is a strategic priority. Leverage
Benchmarker to:
Drive better business results by implementing the right improvements sooner
Gain buy-in from tough critics by leveraging a highly credible ‘case
for change’
Save time researching and identifying cross-industry best practices in
product innovation.
Receive your results immediately! The entire process is completed online at your convenience.
Your instant results include:
32 pages of charts, benchmark comparisons and descriptions of best practices
Specific analysis results in three key areas:
Structure of Process – Are the necessary business processes and workflows
in place to develop winning new products?
Decision Framework – Is leadership
fulfilling its role? Are the processes in place to make tough Go/Kill project
decisions?
Execution – Are key development
activities well executed?
Just-in-time performance improvement tips are provided for each best practice
analyzed
Description of research design and origin of the world’s largest innovation
database
Synopsis of Benchmarker’s research leaders’, Dr. Robert G. Cooper
and Dr. Scott J. Edgett’s, extensive work in product innovation which
has made them the world’s top product innovation scholars.
Unique Benefits
Avoid launching costly improvement initiatives that result in little or no impact
on your business performance.
Compare your current practices against proven best practices
Discover opportunities to make meaningful product innovation program improvements
Identify root-cause performance problems
Confirm the components of your innovation program which should be preserved
Benchmark your performance against top performing companies
Achieve understanding and buy-in to improvement recommendations
Use the credible, unbiased report to gain approval for improvement recommendations.
Easy-to-Use Evaluations
Benchmarker is fast and easy-to-use. Designed for busy executives, the entire process
from placing your order to downloading your results is conducted securely online
and at your convenience.
Answer the Questionnaire.
Visit the secure URL website emailed to you after your purchase
and complete the questionnaire. The questionnaire captures your
point of view on your company’s practices and performance.
Run the Analysis.
Immediately upon submitting your completed questionnaire, you
can run the analysis. It will take a few minutes as it
is comparing your results against the database of 3,500+ new
product launches. It is producing your customized report.
Review your Report. Download
your report to keep as a permanent record.
Take Action!
Use the report to create a case for change
Focus your scarce resources on the best opportunities for improvement.
