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Evaluate your product innovation program
for the critical elements of successful performance: innovation strategy, Idea-To-Launch
Process, portfolio management, leadership and quality execution.
Comprehensive evaluation focuses on quality of execution across your entire program
Real-time results downloadable in a 53 page report
Analysis covers 114 critical variables including: the Innovation Diamond™,
ideation, resource allocation, metrics and project execution.
$495 US
Fast, Reliable Evaluation
Benchmarker is the most trusted and reliable evaluation of your company’s
product innovation processes and practices. Designed by the world’s
leading experts in product innovation, Dr. Robert G. Cooper and Dr. Scott J. Edgett,
it benchmarks your company versus a continuously updated database of 3,500+ new
product launches. The analysis is applicable to companies of all sizes and
across all industries where successful product innovation is a strategic priority. Leverage
Benchmarker to:
Drive better business results by implementing the right improvements sooner
Gain buy-in from tough critics by leveraging a highly credible ‘case for
change’
Save time researching and identifying cross-industry best practices in product
innovation.
Receive your results immediately! The entire process is completed online at your convenience. Your instant results include:
53 pages of charts, benchmark comparisons and descriptions of best practices
Specific analysis results in 12 key areas which include:
Product Innovation Strategy
Portfolio Management System
Resource Availability
Idea-to-Launch Process
Generating New Product Ideas
Customer and Market Focus
Quality of Execution
Product Definition and Advantage
Team Based Organization
Culture and Climate for Innovation
Management Commitment
New Product Performance
Just-in-time performance improvement tips are provided for each best practice
analyzed
Description of research design and origin of the world’s largest innovation
database
Synopsis of Benchmarker’s research leaders’, Dr. Robert G. Cooper
and Dr. Scott J. Edgett’s, extensive work in product innovation which has
made them the world’s top product innovation scholars.
Unique Benefits
Avoid launching costly improvement initiatives that result in little or no impact
on your business performance.
Compare your current practices against proven best practices
Discover opportunities to make meaningful product innovation program improvements
Identify root-cause performance problems
Confirm the components of your innovation program which should be preserved
Benchmark your performance against top performing companies
Achieve understanding and buy-in to improvement recommendations
Use the credible, unbiased report to gain approval for improvement recommendations.
Easy-to-Use Evaluations
Benchmarker is fast and easy-to-use. Designed for busy executives, the entire process
from placing your order to downloading your results is conducted securely online
and at your convenience.
Answer the Questionnaire. Visit the secure URL
website emailed to you after your purchase and complete the questionnaire.
The questionnaire captures your point of view on your company’s
practices and performance.
Run the Analysis. Immediately upon submitting
your completed questionnaire, you can run the analysis. It
will take a few minutes as it is comparing your results against the
database of 3,500+ new product launches. It is producing your
customized report.
Review your Report. Download
your report to keep as a permanent record.
Take Action!
Use the report to create a case for change
Focus your scarce resources on the best opportunities for improvement.
