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One of the greatest challenges faced by innovation executives
today is a shortage of game-changing ideas for new products. Innovation
is one of the most sought after, talked about attributes in business
- CEOs stress it and managers are expected to reward it. But all
too often innovation is more theory than practice because initiating
and implementing an innovative idea is rarely easy. It often takes
a brilliant idea, several failures, total commitment and plenty
of money before the breakthrough product is seen by the public
for what it is – something truly unique and extraordinary
that can make their lives better in some way.
What does your organization need to consistently generate a steady
stream of blockbuster new products? Only 19% of businesses were
judged to have a vigorous ideation front-end to feed their innovation
funnel, yet product innovations are the life blood of the modern
corporation. Many executives are realizing that there is a real
shortage of strong, high-value ideas and development projects entering
and progressing through their development pipeline, in short the
process is healthy enough, but the cupboard is bare – the
pipeline feed is dry.
The 3-day
seminar Generating Breakthrough New Product Ideas: Feeding the
Innovation Funnel focuses on the methods and strategies required
to conceive game-changing new product ideas; techniques such as
peripheral vision, outsourcing, roadmapping and a robust idea capture
and handling system. So join me for this critical seminar and
learn how you can establish a proactive Discovery Stage that focuses
on the drivers of innovation performance to transform your organization
into an innovation machine.
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P.S. If you can bring colleagues to the event, so much the better… this
initiative requires a team effort and it’s always good to
have a small team, rather than just one person returning to your
company to implement what you’ve learned. I look forward
to meeting you and your colleagues - see you there!
These seminars
sell out quickly - register online or email Valerie Sather at valerie.sather@stage-gate.com or
call +1-905-304-8797.
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